SoftBank-backed unicorn LTK lays off staff and doubles down on new tech for brands

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Article

Dan Whateley, Sydney Bradley for Business Insider

Feb 13 ’26

SoftBank-backed unicorn LTK lays off staff and doubles down on new tech for brands

We found this article at:

www.businessinsider.com/creator-economy-unicorn-ltk-cuts-staff-bets-new-brand-platform-2026-2

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Dan Whateley

Business Insider

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Sydney Bradley

Business Insider

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