Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

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Lara O'Reilly for Business Insider

Apr 15 ’26

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

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www.businessinsider.com/valvoline-fifa-world-cup-marketing-playbook-2026-4

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Lara O'Reilly

Business Insider

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