Are AI influencers worth the risk? Brands cool on the trend amid backlash and weak performance.

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Article

Sydney Bradley, Dan Whateley for Business Insider

Oct 08 ’25

Are AI influencers worth the risk? Brands cool on the trend amid backlash and weak performance.

We found this article at:

www.businessinsider.com/brands-torn-on-whether-to-embrace-ai-influencers-or-run-2025-10

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Sydney Bradley

Business Insider

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Dan Whateley

Business Insider

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