Ulta Beauty CEO says Gen Alpha prefers to shop IRL

Follow your first journalist

Create a free Journa account

Search and follow 52.983 automatically recognized authors and receive the latest news of the journalists you follow in a convenient newsfeed and in your inbox. Want to know more?

Already have an account? Log in with Linkedin

Are you a journalist? Create a profile

By signing up you agree to the terms and conditions and the privacy policy.

Article

Lauren Edmonds for Business Insider

Oct 15 ’25

Ulta Beauty CEO says Gen Alpha prefers to shop IRL

We found this article at:

www.businessinsider.com/ulta-beauty-gen-alpha-prefers-in-store-shopping-korean-beauty-2025-10

auteur

Get notified of new articles from this auteur

Lauren Edmonds

Business Insider

Follow this authorFollow this author More articles