Anheuser-Busch InBev’s US marketing chief makes the case for diversifying its portfolio and says it will trim its use of agencies as it prioritizes performance

Follow your first journalist

Create a free Journa account

Search and follow 52.983 automatically recognized authors and receive the latest news of the journalists you follow in a convenient newsfeed and in your inbox. Want to know more?

Already have an account? Log in with Linkedin

Are you a journalist? Create a profile

By signing up you agree to the terms and conditions and the privacy policy.

Article

Tanya Dua for Business Insider

Jun 27 ’19

Anheuser-Busch InBev’s US marketing chief makes the case for diversifying its portfolio and says it will trim its use of agencies as it prioritizes performance

We found this article at:

www.businessinsider.nl/anheuser-busch-cmo-pushing-on-innovation-and-streamlining-ad-agencies-2019-6/

Follow your first journalist

Create a free Journa account

Article

Anheuser-Busch InBev’s US marketing chief makes the case for diversifying its portfolio and says it will trim its use of agencies as it prioritizes performance

auteur

Get notified of new articles from this auteur

Tanya Dua