A luxury version of H&M is taking over in 2025 — and making it cool to be basic

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Amanda Krause for Business Insider

May 17 ’25

A luxury version of H&M is taking over in 2025 — and making it cool to be basic

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www.businessinsider.com/cos-popular-menswear-fragrance-2025-5

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Amanda Krause

Business Insider

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