I visited Nespresso's NYC flagship, with free coffee and a speakeasy. It showed me how brands want to be our identity.

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Alice Tecotzky for Business Insider

Jan 11 ’26

I visited Nespresso's NYC flagship, with free coffee and a speakeasy. It showed me how brands want to be our identity.

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www.businessinsider.com/nespresso-nyc-flagship-cafe-free-coffee-speakeasy-2026-1

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I visited Nespresso's NYC flagship, with free coffee and a speakeasy. It showed me how brands want to be our identity.

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Alice Tecotzky