Smashburger cofounder shares how he created hits like the McGriddle and Stuffed Crust Pizza— and why generational trends don’t factor into R&D

We found this article at:

www.businessinsider.nl/smashburger-cofounder-shares-how-he-created-hits-like-the-mcgriddle-and-stuffed-crust-pizza-and-why-generational-trends-dont-factor-into-rd/