Article

Ali Newhard, Kara Chin, Tanya Dua for Business Insider
Oct 15 ’18

‘We needed to re-educate the market on Hulu’: The video streaming provider’s CMO explains why it needed a refresh

The OTT space is heating up, with AT&T announcing this week that it will launch a new streaming service next year to compete with the likes of Netflix, Hulu and Disney. But Hulu is not worried, and has plenty of things going for it, its chief marketi…