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Sanne de Jong for Business Insider
May 17 ’18

DSW has completely changed its stores and rewards program as it tries to take on Amazon-owned Zappos — here’s what it’s like to shop there now

DSW, in an effort to take on retail giants like Amazon-owned Zappos, is shaking things up with a brand new look and revamped rewards program. We visited DSW’s “lab store” in Columbus, Ohio to check out the new in-store features, which include a conci…

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